
I hate to shop. Ask my wife - if I spend too much time perusing the isles of any department store, mall, or supermarket I get a headache. I have a real physical repulsion to shopping. But the real problem is that while I hate shopping I love buying new things. Oh what fun it is to consume! Now that I have a steady income I have become quite the purchaser. It’s like having Christmas any day you want! Bring home the shiny cellophane wrapped bundle of joy and rip it open as fast as you can; bask in the glory of your new toy! I tend to find excuses to buy new things, like “oh look, there is a little dent in the screen of my speaker. I should buy a new stereo system.” I confess, I like to buy new things. But I wonder, where does my desire to purchase the bigger, better, newest item come from? Is it an innate need to always find something new, or is it a cultural force pushing me to get the next best thing?
Lately I’ve been thinking about the power of the media in our culture. American consumers will buy what products the commercials tell us, listen to the music MTV plays, and wear whatever clothing a celebrity does.
The influence of the media is everywhere, and no one is immune. Tucan Sam told me to follow my nose, and I did by forcing my Mom to buy Fruit Loops at the Grocery Store. If Ashton Kutcher wears a trucker hat, so will I. The commercials for the RAZR cell phone are so cool…I have to have one!
Our materialistic consumer society is playing along with a never ending cycle of marketing schemes. Ron Sider in his book Rich Christians in an Age of Hunger writes about such ploys. “The director of research labs of General Motors, Charles Kettering, decided that business needed to create a “dissatisfied customer.” Annual model changes-planned obsolescence-was his solution. Success, according to advertising historian Roland Marchard, came to depend on the virtue of qualities like wastefulness, self-indulgence, and artificial obsolescence.” Or think about this…the largest 100 corporations in the U.S. pay for 75% of all commercial television. Because of this, producers and writers develop what those advertisers will support. These corporations may be telling us we’re “real boys” by giving us the impression of consumer choice, but we’re really just puppets and they can pull our strings anyway they want to.
The question is…What does God have to say about this? Is it his desire for us to be caught up in a system of deception and indulgence? Do I serve him better by having that new cell phone playing MP3’s of the newest American Idol? Perhaps God wants us to re-evaluate our consumer priorities. Is he not the Lord of our finances, our desires, our media?
Don’t get me wrong, I don’t think the media and our consumerist culture is the Devil - but to too many it is a god.